The ETIOCA Baltic taxi, rebuilt for both drivers and passengers.
ETIOCA's European journey starts here. From Riga, the first cars go to work in Q4 2028: 500 in Latvia, 500 in Lithuania and 500 in Estonia. Then Scandinavia, then Eastern Europe. It's a new kind of taxi company, with our own electric cars, drivers paid for every hour, and 21 children sponsored by every car.
Road Show · 31 citiesA taxi company with its own fleet, its own drivers and one app. Like Uber, but the cars are ours.
Drivers who want stable pay, passengers who want a better ride, and cities that want fewer cars.
One ETIOCA car does the work of about eight, because three drivers share it across 20 hours a day and every trip goes to the nearest car, so it rarely drives empty.
Every car sponsors 21 children: one at home and twenty in Sierra Leone and Morocco.
One car. 21 children. Every month.
An ordinary taxi earns only from fares. An ETIOCA car also earns from its screens, mini-bar, shop and wallet, and 9% of every car's profit goes to children, so fares don't go up to pay for it. Each month that supports one child or family at home, in the city where the car works, with education, health and everyday needs, and ten children each in Sierra Leone and Morocco with schooling, food and healthcare.
child or family at home, in the city where the car works
children in Sierra Leone
children in Morocco
children supported every month by our first 1,500 cars (1,500 cars × 21 children)
A planned initiative. Structure, safeguarding and governance will be formalised before launch.
What are you waiting for? Register today. The app is coming soon.
Our cars are coming, and the families who join first will be first in line. When the ETIOCA Children Initiative opens, the children of our registered customers will be the first invited to apply for sponsorship, and sponsorship is planned to continue until the child turns 18. The earlier you register, the earlier your place in the queue.
- The app is coming soon. Register now and you'll be the first to get it.
- Join the family list below, so we know which city you're in.
- Share ETIOCA with family, friends, colleagues, and at your school's parents' meetings.
ETIOCA
For passengers: book a ride, pay in the app and order from the on-board mini-bar.
ETIOCA Driver
For drivers: shifts, dispatched jobs and your hours in one place.
The ETIOCA Children Initiative is a planned programme. Registration gives priority to apply when it opens in your area. It is not a prize, draw or guarantee of sponsorship. Eligibility, selection, safeguarding and duration will be set out in the programme rules before launch.
New car. €0 for you. Paid every hour.
Sell your car and keep your licence. You drive, and ETIOCA covers the vehicle, insurance and maintenance.
Robotaxis cut drivers. We protect them, and you.
Robotaxis are coming to Europe, and ride-hailing has a safety problem: in London alone, police recorded 204 sexual offences by taxi and private-hire drivers against passengers in 2023, and four in ten UK drivers say they've faced violence at work. We're building the opposite: more jobs, and a car designed to keep everyone safe.
- A solid wall between the driver and the passenger cabin.
- Cameras protecting passengers and drivers on every trip.
- Online alcohol interlock: a sober driver, every time.
- Automatic speed limits: no speeding and no racing.
- A full antiviral disinfection cycle after every trip, from spray to UV, against viruses including coronaviruses.
- Mini-bar, coffee, shop, Wi-Fi, screens and an AI assistant, at an everyday fare.
- Room for two bikes, skis or golf clubs, and luggage up to 120 kg.
A small country starts something big.
The Baltics are where ETIOCA proves itself in the European Union: three compact capitals a few hours apart, people who already live their lives through apps, and a taxi market asking for fairer rules. Three countries, three capitals, 1,500 cars. From here the network grows north to Scandinavia and east across Europe.
cars in Latvia, Q4 2028
cars in Lithuania, Q4 2028
cars in Estonia, Q4 2028
then Scandinavia and Eastern Europe
Planned figures, subject to vehicle delivery, local licensing and funding. Each ETIOCA car does the work of about eight conventional taxis and runs up to 20 hours a day.
